Feminidades y feminismos en la prensa de la década de 1960 en Argentina

Abstract

This article moves forward on the analysis of femininity models presented as desirable and legitimate in the press dedicated to women of the disruptive 1960’s. It also adresses the feminist discourses in those magazines in the boom of journalistic modernization and the women entry to editorial offices and the conservative and sexist reactions to those discourses that had a place in the press dedicated to women. This work is also a journey over texts published on feminine press (Maribel, Para Ti, Femirama, Cristina) and on in-fashion magazines from back then (Gente, Life) in Argentina that included discourses about femininity and feminism; it does not pretend to make an ideological comparisson of various publishers but it does intend to make a critical interpretation of the redefinition of genders, sexualities and the feminine erotica that took place in the Argentina from the 1960’s.