Massive Communication, Sport Industry and Olympic Games
Keywords:
Olympic Games, Mass Media, Sport Industries, Olympic Communication System.Abstract
The present text deals on considerations about the media, and how these have been related, from a historical point of view, with sports and the Olympic Games. The document aims to contribute as a general theoretical framework around historical studies on sports-relat- ed mass media. In addition, it is proposed to give an account of some concepts to understand the relationship between mass media, sports entertainment, and the audience.
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References
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