No. 13 (2016): enero-junio
Book Review

Attention and Value: Keys to Understanding Museum Visitors (Atención y valor: claves para comprender a los visitantes de museos), de Stephen Bitgood

Manuel Gándara Vázquez
Escuela Nacional de Conservación, Restauración y Museografía (ENCRYM), Instituto Nacional de Antropología e Historia (INAH), México
Bio

Published 2025-01-14

Keywords

  • visitor studies,
  • attention value model,
  • learning,
  • museums,
  • museum studies

How to Cite

Attention and Value: Keys to Understanding Museum Visitors (Atención y valor: claves para comprender a los visitantes de museos), de Stephen Bitgood. (2025). Intervención, Revista Internacional De Conservación, Restauración Y Museología, 13, 80-83. https://doi.org/10.30763/Intervencion.2016.13.159

Abstract

This is brief comment on Attention and value: keys to understanding museum visitors, the latest book of Stephen Bitgood, one of the pioneers and leaders in the field of visitor studies. In this volume he brings together and condenses ideas previously presented and dispersed in numerous publications, which are articulated into a unified argument. He exposes his “attention-value” model in detail, in order to explain why visitors devote their attention to some elements of an exhibition rather to others. This model is important since if the visitor does not pay attention enough, then it will be difficult to learn something from that experience. Its contention is therefore that while attention does not guarantee learning, it is its precondition. 

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References

  1. Ausubel, David P. (1968). Educational Psychology: A Cognitive View, Nueva York y Toronto, Holt, Rinehart & Winston.
  2. Bitgood, Stephen (1988). “Problems in visitor orientation and circulation”, en Stephen Bitgood, James T. Roper y Arlene Benefield (eds.), Visitor Studies-1988: Theory, Research, and Practice, Jacksonville, Center for Social Design, 155-170.
  3. Bitgood, Stephen (2010). “An analysis of visitor circulation: movement patterns and the General Value Principle”, Curator, 49 (4):463-475.
  4. Bitgood, Stephen (2011). Social Design in Museums: The Psychology of Visitor Studies, Edimburgo, MuseumsEtc.
  5. Bitgood, Stephen (2013) Attention and Value: Keys to Understanding Museum Visitors, Walnut Creek, Left Coast Press.
  6. Falk, John H. y Lynn D. Dierking (1992). The Museum Experience, Washington, Whalesback Books.
  7. Falk, John H. y Lynn D. Dierking (2013). The Museum Experience Revisited, Walnut Creek, Left Coast Press.
  8. Ham, Sam (1999). “Cognitive Psychology and interpretation: synthesis and application”, en Eilean Hooper-Greenhill, The Educational Role of the Museum, Nueva York, Routledge, 107- 117.
  9. JSU (2015) “Steve Bitgood”, Jacksonville State University página web, documento electrónico disponible en www.jsu.edu/psychology/bitgood.html, consultado el 5 de mayo del 2015.
  10. VSA (2015) “The data revolution”, Visitors Studies [página web], documento electrónico disponible en http:// www.visitorstudies.org/conference, consultado en diciembre del 2015.