El Rewe. La persistencia de un pueblo vivo

Abstract

At first glance, the Rewe is a tree trunk with steps carved on it. There are museums in Chile and other countries that include it among their collections; however these institutions do not accurately convey the meaning that these hold in their culture of origin: the mapuche people. This project proposes a plan of significant disclosure. The primary purpose is to communicate the cosmogonic and territorial connotations that the Rewe holds for the mapuche, who understand that the exhibition of these figures in museums transgresses the sacredness of the object at the time that it constitutes an act of cultural and political decontextualization. The plan was carried out in three stages: first, an interpretive process based on different levels to approach the concept of the heritage asset, its definition, its characterization, and the analysis of the values it represents. Secondly, the synthesis of the process in a congruence table. Finally, the outline of the final product, devised as an audiovisual capsule for an audience made up of digital natives, and its broadcast on mass media outlets. The message: “We are not extinct; we are still here. And where there is an active Rewe, our people are alive”.