“Somos lo que Conservamos”. La interpretación temática: un recuento personal

Abstract

This paper is an opportunity to make available to the readers a brief synthesis, in the form of a personal reflection, of my Master’s thesis in Museum Studies El museo y la promoción de la responsabilidad ciudadana en la conservación del patrimonio arqueológico; caso de estudio: ajuar funerario de “Garra de Jaguar”, mujer y niño, Museo Arqueológico Fuerte de San Miguel, Campeche, México, and to invite them to read it. I present its theoretical foundation, which were in the process of being developed at the time: the so-called “Thematic interpretation, Mexican style”, a communication strategy centered on visitors, that aims to make heritage values meaningful, in order to promote a culture of conservation, and which was applied to the study case. I highlight the mixture of methodologies employed to elaborate the resulting interpretation product: the short video “Sin hilo no hay tejido” (“Without thread there is no loom”); and narrate how the product was evaluated.